McKee writes with the confidence of someone who has spent years working to design and implement weekly and large events that successfully target and draw the intended audience, and faithfully follow through with the planned purpose. He takes the reader through all of the steps—identifying the purpose of the event, the planning process and agenda, bringing it all together—and even gives some great ideas for events that work. This book has helped to bring focus and direction to my event planning already. It’s an excellent tool for showing the reader how to make their event ideas a reality.