Jonathan McKee (Youth Specialties)
McKee
writes with the confidence of someone who has spent years working to
design and implement weekly and large events that successfully target
and draw the intended audience, and faithfully follow through with the
planned purpose. He takes the reader through all of the
steps—identifying the purpose of the event, the planning process and
agenda, bringing it all together—and even gives some great ideas for
events that work. This book has helped to bring focus and direction to
my event planning already. It’s an excellent tool for showing the
reader how to make their event ideas a reality.